Sebastian Landivar Bolivia

Seven reasons why trademarks are important for your business


Posted by: Sebastian Landivar
Practice Area: Trademark    Country: All    Publish Date: 28-Jun-2022

Seven reasons why trademarks are important for your business

In today's modern world, consumers are inundated and continually exposed to trademarks in everyday life.
to trademarks in everyday life. Think of Coca Cola, Kleenex and Xerox, to name but a few.
Xerox, to name but a few; consumers subconsciously consider these trademarks to be the real
consumers subconsciously consider these trademarks to be the actual products rather than their respective brands.
However, these companies were not born with this monopolistic association between brand and product.
product. They did not just come up with a name, a sign, a design or an expression that resonated with the concepts of their products.
their product concepts, they also registered their intellectual property as trademarks.
brands. This then raises the question of how brands facilitate the success of any venture and the benefits of trademark registration.
and the benefits of trademark registration in the long run.
seven reasons why trademarks are important for your business:
1. They create brand recognition
Trademark registration ensures brand security for businesses. By registering the name
name, you make your services and products distinctive from those of your competitors, becoming your
competitors, becoming their intellectual property. This prevents rivals from copying or stealing your
rivals from copying or stealing your brand.
2. It is an incentive for employees to join in.
It is important for companies to maintain a positive reputation when they have a trademark.
brand. If a company maintains a good reputation, people are inclined to work with and for it.
work with and for it. This is even more true when it comes to expansion. When it comes
When it comes to a new company, it is necessary to increase the number of employees if the company is to grow.
intends to grow.

3. Avoid future legal problems
Not registering a trademark leaves the company exposed to lawsuits from companies that have registered one with the same or similar name, sign, slogan or design.
registered one with the same or similar name, sign, slogan or design. If this happens, the
company will be forced to modify everything that was created for it, such as the campaign, website material and, to a great extent, the
website material and, to a large extent, its brand identity.
By registering a trademark, a company would protect itself from another company using its name, as well as from imitation of its products.
imitation of its goods or services.
4. A trademark is for life
A trademark is permanent, and only needs to be renewed periodically. Think of the aforementioned
the aforementioned giant companies Kleenex and Xerox; they have been strong in their respective domains for decades and will continue to thrive for decades.
domains for decades and will continue to thrive for decades to come. Hence the importance of
to ensure that the intellectual property registration office does not deny a trademark to a company that has been
registration office does not refuse a new company's application.
It is therefore advisable to use the services of a reputable and reputable IP service provider.
IP service provider with a good reputation.
5. It is a company's greatest asset
A trademark registration can act as an accelerator to increase value as a start-up company matures, the more it
start-up matures, more so, if the start-up continues to expand.
expanding. Therefore, it is important to use a trademark for marketing strategies in order to help
marketing strategies in order to help improve brand recognition and attract more consumers.
consumers.
Once a company has achieved a positive reputation for its product or service,
consumers associate its brand with the company's performance. Trademarks
are of great benefit when a company wants to diversify its products or services, enter the world of
services, enter the world of franchising through licensing and obtain more value by offering for sale.
obtain more value by putting itself on the market.
6. Trademark registration is synonymous with credibility
Trademarks give credibility to a company's name. If a company has a
trademark associated with its brand, it informs the world and its competitors that it has the
success of its business and that it has something worth protecting.
7. Global, Regional and National Protection
The right trademark registration strategy allows for protection at different levels and jurisdictions.
levels and jurisdictions. Depending on the exposure of the trademark, a good strategy will
allows the intangible assets to be protected in such a way that the trademark is protected outside the
where it is marketed.
A global strategy is very important, even more so with the huge marketing impact of social media and the interconnectedness
impact of social networks and the interconnectedness they imply.
To conclude...
Trademark registration should be one of the top priorities when setting up a new company or launching a new business.
a new company or launching a new product. It will protect an idea from the very beginning,
enabling its long-term success. It is important to secure intangible assets from the beginning in order to gain an advantageous position.
It is important to secure intangible assets from the beginning to gain an advantageous position and avoid financial losses in the future.
If you have any questions about any national or international intellectual property matters
call us on +591 69111226 




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